Mario Santiago and his cousin Antonio, the Portuguese , Around 1930, founded Phebo in Belém, a city in the heart of the Amazon region in the north of Brazil, with the vision of creating a range of exclusive, high quality, fine cosmetics and perfumes using local ingredients. Their ambition was to create an exclusive, premium brand, as good as if not better than, the prestigious European brands that dominated the luxury beauty market at the time.
The name Phebo - the Greek god of the sun - was carefully chosen for the brand, to symbolize the birth of this new era in Brazilian perfumery.
Perfumaria Phebo
Seiva de Alfazema, Phebo