FLAIR (fler) n. m. French noun (from the verb “flairer”).
• 1 Ability to perceive through scent.
• 2 FIG. Instinctive ability to foresee, devine. Clairvoyance, intuition, foresight. Having ‘flair’ (cf. having a good nose)
« cela ne se voyait point de facon manifeste, eclatante ; mais, avec son flair inquiet, elle le sentait et le devinait. » MAUPASSANT.

FLAIR
English noun.
1. A special or instinctive aptitude or ability for doing something well.
2. Stylishness and originality.

FLAIR n. p. – 2012
Fragrance creation studio – The free-spirited nose of Fragrance creativity.


Philosophy:
At FLAIR Fragrance Creation Studio, our vocation is to imagine, suggest, explore and finally to craft innovative and creative fragrance. FLAIR works with Fragrance professionals, brands, designers and individuals – quite simply anyone looking to find a signature fragrance to precisely fulfil their desires. FLAIR’s perfumers work «nose-to-nose» with their clients. There are no middle men. True relationships are built, based on a mutual bond of trust that makes each and every project unique. Trial fragrances are fine-tuned, adjusted and enriched with new suggestions or new versions in order to match a client’s aspirations as closely as possible. FLAIR is an independent Fragrance Creation studio that works closely with Laboratories (Be Have, Elixens, Firmenich, IFF, Mane…). This allows us to pick and choose the finest natural or synthetic raw materials, as well as the rarest and most unusual.

“En olfaction, personne n’a tort, personne n’a raison. C’est l’emotion qui parle.” M. Schlienger


“In olfaction, nobody is wrong, nobody is right. Emotions are talking.” M. Schlienger


OLFACTORY EXPERTISE:
FLAIR , fragrance creation studio, exercises its expertise in other areas than the pure perfumery . The world of aroma , oenology , the fragrant world of florists, the one of the “creators” … are all lands on which FLAIR may interact to share feelings and emotions through words, images, and all forms of expression of the olfactory universe. Create an innovative mode of communication. Academy of fragrant knowledges FLAIR proposes to serve these sectors with its knowledge of the perfume «language» to trigger curiosity and desire of the audience to promote the products. Businesses that revolve around the flavors, smells are converging. They all derive from the land , its wealth and diversity of what it produces (countless and delicate simplicity of fruits, flowers, plants for example). Senses craftman, FLAIR offers added value to their products, stories combining technical nature and poetry.

BESPOKE FRAGRANCE:
Dare to imagine a fragrance worn like a second skin !
Created by you and for you, the bespoke fragrance is hand stitched by FLAIR. The unbridled creativity of the olfactory studio takes traits of your character , your personality colors to weave a single wake, to build a personal and intimate cultivated land.
Here’s how:
– During the first appointment , the FLAIR’s perfumer discovers his interlocutor. He makes him talk about his taste, what he likes to see , drink, eat , practice. A questionnaire like Proust is submitted and will become the breadcrumb of the fragrance to come.
– At the second appointment , the perfumer proposes two fragrances from the questionnaire answers that has scrutinized his reflection, creativity and expertise. The formula having the best feedback is selected, evaluated , analyzed … Up to the perfumer to then refine and perfect it in order to present it to the next appointment.
– During the third appointment the fragrance is delivered to the recipient , available in three different versions: extract ( 15ml ) Eau de Parfum ( 50ml ) Eau de Toilette (50ml)

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