In 1925, he participated with Sonia Delaunay at the “Exposition Internationale des Arts Decoratifs et Industriels Modernes” in Paris. They exhibit together "the shop simultaneously." A new vision of wearable art with a combination of paint on it.
In 1930, Sonia Delaunay returned to his painting canvas while the designer encounters a wild success. The workshop fur became the fashion house Jacques Heim !
In 1932, Mr. Heim creates a bathing suit two-pieces consisting of a bra with ruffles and a pretty bloomers, he will give it the name of "Atome".
Unfortunately women are not yet ready to reveal their bellies, they will be few who dared to wear this bathing suit, however, many years later, it will cause the bikini !
The success of his collection "High Fur" gives him great fame. Famous names in fashion such as Gabrielle Chanel, Poiret, and Lanvin entrusted to him the creation of their fur collections. The very chic at that time is the "rabbit Heim"
With his spring-summer collection in 1934, Jacques Heim is the first to use cotton in high fashion, fashion designers before him used exclusively weaving silk, organza or chiffon...
In 1937, the designer launched a collection very daring "Summer Special" which is revolutionary for its time. After the success of this collection, Jacques Heim is full of imagination and creates a style that particularly affects young girls. He designed a department "Heim Jeunes Filles" the same year in order to adapt the tastes of youth.
"Heim Young Girls" is a young, fresh and simple collection but of a very specific cup with a waist sometimes very marked. Evening dresses are made of transparent silk alternating with pretty lace small spikes of romance. The young girls have their changing salon with catalogs at their disposal where they can choose their favorite dresses.
The collection "Heim Young Girls" will continue until the closure of the fashion house in 1969.
In the 1930s, Jacques Heim created several fragrances that will be sold to his clients : JE VEUX, AMOUR-PASSION...
In 1945, the launch of the perfumes ALAMBIC met a great success !
In 1949, the designer founded his compagny 'Parfums Jacques Heim"
In 1950, he created the perfume J'AIME. A subtle floral and perfect agreement of the rarest essences. The fragrance borns at a perfect time because Paris makes a "Homage to love" in shop windows of the Faubourg Saint Honoré !
According to a foreign source, the parfum J'AIME would have been the inspiration for the famous Christian Dior's perfume J'ADORE !
In 1953, Fashion designer launches new fragrance ARIANE.
In 1950, the company "Maria Carine", the first structure providing worldwide distribution of ready-to-wear under the label of a designer, has contracted the Jacques Heim's ready-to-wear.
That same year, he publishes his own magazine "Revue Heim".
In 1966 another fragrance was created SHANDOAH a young and fresh floral notes of rose and sandalwood. The bottle of the fragrance will be the same as for the perfume J'AIME.
In May 1966, creating a perfume for men MONSIEUR HEIM.
In 1958, the reputation of Jacques Heim is such that he became president of the Union Chamber of Parisian Couture. He is the appointed fashion designer of Madame de Gaulle (president's wife).
Jacques Heim died 8 January 1967 and unfortunately his fashion house is closed in 1969.
After his death the "New York Times" said in one of his columns "Jacques Heim, a great jovial man who looked more like a businessman or banker rather than a fashion designer !".
Ссылки: