Roytberg was born on September 29, 1961, and spent her early childhood in her birthplace—the Ukraine. As a youngster, Roytberg designed paper dresses for her dolls. She especially loved to imitate the designs she read about in classic literature and dreamed of becoming an artist. In the mid-1970s, with anti-Semitism on the rise, Roytberg's Jewish family fled the Ukraine and landed in Brookline, Massachusetts, where her parents, both engineers, easily found jobs. Roytberg graduated from high school in Massachusetts, then enrolled at New York's renowned Parsons School of Design. After earning a degree in fashion design in 1984, she stayed in the city to pursue a career with Anne Klein, though she eventually moved to Boston to work for Kasper, a women's apparel company.

Around this time, Roytberg and Glazman crossed paths; they married within nine months. Ironically, the two had been introduced by mutual friends some years before but did not hit it off. Shortly after their 1990 wedding, the couple combined Glazman's business acumen with Roytberg's knowledge of clothing and opened a luxury dry-cleaning business in Cambridge, Massachusetts. Soon, they were doing laundry, too. They spent their evenings walking bags of laundry to their apartment and feeding the washing machine all night long. "Some couples eat popcorn together when they watch TV," Glazman told the Boston Herald 's Anna McCart. "We folded underwear." During their spare time, they dreamed of a future in the beauty world and pored through Italian magazines to search for products they could sell.

In 1991, Roytberg and Glazman borrowed $10,000 from their families and opened their own boutique, which they called Nuts About Beauty. The Boston-based retail outlet sold imported natural beauty products. After hours, when the store was closed, the phones transferred calls to their home, requiring them to dart out of bed at 3 a.m. to take orders. Though Roytberg and Glazman were moving merchandise, they did not particularly care for the products that were available. In the early 1990s, they traveled to Europe to investigate various manufacturers of body-care products. They studied ingredients and products and decided to create their own soaps, which hit the market in the early 1990s. Glazman and Roytberg knew they were on to something when Barneys New York ordered a shipment of their scented soaps and sold out in two days. Next, they renamed the company Fresh and expanded their product line.

Running the business is a joint effort. Glazman creates the products, which are manufactured at the Fresh lab in France. He strives for simplicity and accents the products with unique natural scents like chocolate milk, tobacco flowers, grape-seed oil, green tea, and lotus extract. Some products contain Mamaku extract from the New Zealand ferns of the same name. Roytberg is the marketing master. She designs the dazzling packaging that has set Fresh apart from other manufacturers. The Petite Soaps come snuggled inside inlaid cotton paper, which is hand-tied with a silver wire and a tiny semiprecious gem. The Milk bath comes in an old-fashioned milk bottle. Bath powders come in the shape of sugar cubes.

When developing products, Glazman tries to make them enjoyable and effective. He likes to draw on traditional and family remedies. In 1996, he launched the Milk line, recognizing that milk has been used through the ages for its nourishing, softening properties. Growing up, Glazman heard tales of how the Russian czars' wives took milk and honey baths. The Sugar line came next and was inspired by Glazman's grandmother who put sugar on his cuts to aid in the healing process. The Soy line followed in the late 1990s and the Rice line in 2000. The Rice line was inspired by a trip to Asia where Glazman learned about a local tradition of washing the hands in rice water to keep them soft.

Fresh became so popular that in 2000, French luxury-goods maker LVMH purchased a controlling stake in the company, helping boost the brand's global presence. Joining LVMH makes Fresh part of the same business family as Louis Vuitton and Christian Dior. Sales continued to grow into the early 2000s, particularly after write-ups in Elle, In-Style and O, The Oprah Magazine .

Through the 2000s, the company continued to expand by opening more stand-alone boutiques. By 2007, Fresh had stores in several major U.S. cities, as well as in London, Paris, and Seoul. The newer stores include treatment areas and one-on-one demo rooms where customers can receive facials and body treatments.



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