Passionate, with an infectious smile and charming manner, Mario’s new perfume line, Olfactory Ambassador, was an immediate hit with judges and fragrance lovers alike. I was one of the judges and I loved his packaging — using mini martini shakers painted black as snifters for each of his three aromas. “Ever since a kid I’ve always loved fragrances,” he says. I love Mario’s story even more. “I remember my cousins and I sneaking into our uncle’s room and while they were trying to look at the Playboys I was trying [my aunt’s] fragrances.”
Those scent memories never left him, as evident in Corazon Blanco, a seductive and buttery white floral with base notes of cinnamon and decadent Mexican caramel. Mario, who grew up in Mexico, remembers his grandmother wearing white florals but also making cinnamon tea,” he says. “My mother loved caramel or cajeta and my mom likes gardenia and there’s ylang ylang too.’’
But in a twist there’s another olfactory memory. I get a boozy character on the nose. Turns out that’s tequila. Mario says, “My cousin has a tequila distillery and I just remember that smell.”
Another scent in the trilogy is Lo Mejor de Mi #1, the best of me, which combines Mario’s love of citrus, iris and musk. It is light and ethereal.
Under the Olfactory Ambassador guise, Mario racked up the awards, placing first with judges in the Best Packaging and Best Ingredient Combinations, and second in Best New Product. He was even more successful in the People’s Choice Awards, winning Top All-around Product Line and Best New Product, and sharing the lead for Best Aroma, Most Unique, Top Artisan Perfumer and Most Seductive Scent.
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